🏠 Tunisia Real Estate Market Intelligence

Strategic Analysis of 6,314 Property Listings for Investment Optimization

📊 Project Overview

This project transforms raw real estate data into actionable investment intelligence. The goal is to identify high-performing geographic markets and determine which property features drive the highest ROI for developers and investors in the Tunisian market.

🎯 Strategic Business Questions Addressed:

1. Regional Performance: Which governorates generate the highest price per $m^2$?
2. Investment Efficiency: Are certain regions over-invested or under-supplied?
3. Value Drivers: What specific property features (amenities) command the highest price premiums?

🛠️ Technical Methodology

• Data Cleaning: Processed raw datasets to remove 1,800+ invalid records and standardized 200+ city name variants.
• Feature Engineering: - Developed a Luxury Score (0–54) based on a weighted sum of premium features.
  • Calculated Price per $m^2$ and Room Density metrics.
  • Categorized listings into Economy, Mid-Range, and Premium segments using quantile-based pricing bins.
• Investment Classification: Built a 4-quadrant model (Strong Market, Opportunity, Over-Invested, Low Priority) to classify governorates based on volume vs. pricing efficiency.

📈 Key Insights

• Top Performing Hubs: Tunis leads the market with an average of $3,440 \text{ TND}/m^2$, representing a 31% premium over the market average.
• The "Luxury" Lift: Properties with a Swimming Pool command a +97% price premium (+539K TND) compared to those without.
• Portfolio Risk: Identified Ben Arous as an "Over-Invested" region—high supply volume but pricing remains 32% below the market average.