(Having an issue with this plugin? Submit a new issue - Tiger Data employees only)
Internal plugin. This marketplace is built for the Tiger Data marketing team. The skills depend on Tiger Den and org-specific context that aren't available outside our organization. You're welcome to browse the source and fork the framework for your own team, but installing the plugin as-is won't be useful outside Tiger Data.
A shared plugin marketplace for the Tiger Data marketing team. Gives Claude specialized knowledge about our brand voice, audience, positioning, terminology, and content quality standards — so it produces better, more on-brand work.
Works with both Cowork (Claude Desktop) and Claude Code (CLI).
Quick links: Install · Contributing · Tiger Den setup
- Switch to the Cowork tab in Claude Desktop
- Click Customize in the left sidebar
- Go to Browse plugins → Personal tab
- Click the + button → Add marketplace from GitHub
- Paste the repo URL:
timescale/marketing-skills - Click Sync, then browse the available skills and click Install now
Skills are available immediately in new Cowork sessions.
Manual install (fallback)
If the marketplace method isn't working, you can install manually from a .zip file:
- Go to the latest release and download the
.zipfile - In a Cowork session, go to Browse plugins → My Plugins → click + → Upload plugin
- Select the
.zipfile
To update: download the latest .zip and upload it again. Start a new session after updating.
Add this repo as a marketplace, then install the plugin:
# Add the marketplace
/plugin marketplace add timescale/marketing-skills
# Install the plugin
/plugin install tigerdata-marketing-skills@marketing-skillsTo update later:
/plugin update tigerdata-marketing-skills@marketing-skillsPersistent install (if the plugin keeps disappearing)
Cowork's RemotePluginManager can wipe marketplace-installed plugins on
restart (anthropics/claude-code#40600).
Use one of these one-liners to install the plugin directly into the persistent
cowork_plugins/cache/ path. Restart Claude Desktop after running.
macOS/Linux (no dependencies beyond curl and python3):
curl -fsSL https://tsdb.co/install-skills | bashAny platform (requires Node.js 18+):
npx @mattstratton/install-marketing-skillsTo check for updates without installing:
# Shell
curl -fsSL https://tsdb.co/install-skills | bash -s -- --check
# npx
npx @mattstratton/install-marketing-skills --checkRe-run the same command to update when a new version is released.
Manual install (fallback)
If you prefer a local checkout:
git clone https://github.com/timescale/marketing-skills.git
cd marketing-skillsThen point Claude Code at the plugin directory:
claude --plugin-dir /path/to/marketing-skills/plugins/tiger-marketing-skillsOr add it permanently in .claude/settings.json:
{
"plugins": ["/path/to/marketing-skills/plugins/tiger-marketing-skills"]
}To update: git pull.
| Skill | Platforms | Description |
|---|---|---|
| brand-voice-writer | Cowork, Claude Code | Write content using our brand voice, ICP profiles, positioning, and terminology |
| case-study-builder | Cowork, Claude Code | Produce a publication-ready case study (.docx) from a customer interview transcript, with architecture diagram and pull quote table |
| case-study-prep | Cowork | Create Tiger Data case study interview prep documents |
| case-study-publisher | Cowork, Claude Code | Execute the 6-step case study publishing workflow: spreadsheet, slide deck, social posts, AWS Partner Portal, and swag order |
| clarity-analyzer | Cowork, Claude Code | Analyze Microsoft Clarity CSV exports (clicks and scroll depth) into structured CRO insights with scroll curves, click behavior rankings, findings, and Slack-ready summaries |
| content-scout | Cowork, Claude Code | Scout for recent articles worth sharing and draft platform-native social posts (LinkedIn, X) using the user's Tiger Den voice profile, with cross-run deduplication |
| community-signal-digest | Cowork, Claude Code | Monitor developer communities (DEV.to, Hacker News, YouTube, Hashnode) via public APIs with optional Common Room enrichment for Reddit, SO, X, Slack, Discord, Discourse — prioritized tiers, engagement angles, and auto-drafted responses |
| competitor-alternatives | Cowork, Claude Code | Plan and draft competitor comparison, alternative, and versus pages for SEO and product marketing with editorial neutrality guardrails and four page format templates |
| competitive-intel-brief | Cowork, Claude Code | Monitor external competitor activity — product launches, pricing, messaging, funding — and produce a structured intelligence brief for the PMM team |
| content-design-requests | Cowork, Claude Code | Create design request tasks in Asana for upcoming content (blog thumbnails, LinkedIn article headers, YouTube thumbnails) from the Content Calendar |
| content-reviewer | Cowork, Claude Code | Evaluate marketing content drafts against Tiger Data's quality rubrics |
| deck-builder | Cowork, Claude Code | Turn any document into a branded slide deck. Generates .pptx in Claude Code, structured markdown in Cowork. |
| creative-brief-generator | Cowork, Claude Code | Generate structured creative briefs for the design team with messaging direction, visual specs, brand guardrails, and platform-specific deliverable dimensions |
| customer-research | Cowork, Claude Code | Analyze and synthesize customer research — interview transcripts, surveys, reviews, support themes, win-loss notes — into PMM signal: pains, triggers, outcomes, vocabulary, objections, and themes |
| de-slop | Cowork, Claude Code | Strip AI writing patterns from text to make it sound natural and human-written |
| design-to-code-bridge | Cowork, Claude Code | Convert a Figma design or URL into implementation-ready HTML/CSS/React code adapted to the Tiger Data website |
| email-nurture-planner | Cowork, Claude Code | Plan content-driven email nurture sequences — strategy, structure, and per-email outlines grounded in our audience and brand voice |
| event-brief-planner | Cowork, Claude Code | Plan and write complete event campaign briefs -- event overview, landing pages, emails, social posts, ads, banners, newsletters, and KPI tracking |
| internal-linking-optimizer | Claude Code | Analyze and optimize internal link structure to improve site architecture, distribute page authority, and help search engines understand content relationships |
| newsletter-ad-review | Cowork, Claude Code | Quarterly review of newsletter ad performance data from any publisher, updating rankings, swipe file, and strategic recommendations in Tiger Den |
| newsletter-ad-writer | Cowork, Claude Code | Write character-counted ad copy for developer newsletter placements (sponsored links, primary, exclusive) in developer voice with audience-specific hooks |
| newsletter-writer | Cowork, Claude Code | Plan and draft the bi-weekly developer newsletter, sourcing recent content from Tiger Den and drafting each section in brand voice with UTM-tagged links |
| page-cro | Cowork, Claude Code | Audit and improve conversion performance on marketing pages — value prop, CTA hierarchy, trust proof, friction analysis, and optional Clarity behavioral evidence |
| page-mockup-builder | Cowork, Claude Code | Generate branded HTML page mockups from a brief and optional Figma reference for stakeholder review before design resources are engaged |
| press-release-writer | Cowork, Claude Code | Draft near-publishable press releases using AP style, inverted pyramid structure, and brand-consistent positioning — with internal self-grading against a PR writing rubric |
| seo-article-writer | Cowork, Claude Code | Write SEO-optimized articles from a brief with Tiger Docs verification, competitive fact-checking, internal link discovery, and auto-triggered content review |
| seo-meta-optimizer | Cowork, Claude Code | Optimize title tags and meta descriptions at scale (CSV input or URL crawling) |
| seo-tech-audit | Cowork, Claude Code | Run a comprehensive technical SEO audit from Ahrefs crawl data or live API crawl, with business-impact scoring and prioritized action plan |
| linkedin-article-writer | Cowork, Claude Code | Convert blog posts and Tiger Den content into LinkedIn articles with SEO metadata, voice-matched article body, and a social post with first-comment CTA |
| social-post-writer | Cowork, Claude Code | Plan social media campaigns and draft LinkedIn and X posts, including repurposing blog posts and articles into platform-native social content |
| tiger-in-the-wild-research | Cowork, Claude Code | Monthly scan for organic third-party blog posts and user stories about TimescaleDB, Tiger Data, and Tiger Cloud — incremental results with state tracking and deduplication |
| website-content-editor | Cowork, Claude Code | Make content changes to the Tiger Data website, open a PR, and provide a Vercel preview link |
| ghost-paper | Cowork, Claude Code | Turn markdown into styled HTML reports with interactive charts and KPI strips. Invoke with /ghost-paper — only auto-triggers when you mention it by name. |
| doctor | Cowork, Claude Code | Health check for the plugin environment (Tiger Den connection) |
| setup | Cowork, Claude Code | First-time onboarding — connects Tiger Den and recommends skills |
| skill-contributor | Cowork | Guided git workflow for non-technical contributors to submit skill changes |
| weekly-intel-digest | Cowork, Claude Code | Weekly intelligence digest — scans Swyft channels and #ask-tiger-analytics, delivers a formatted Slack DM report with wins, losses, case study leads, and content ideas |
Each skill declares which platforms it supports via a platforms field in its SKILL.md frontmatter. The Cowork .zip build includes only Cowork-compatible skills, while Claude Code gets everything.
Skills are folders containing a SKILL.md that gives Claude specialized instructions and context. Once installed, they activate automatically when Claude matches your request.
For example, ask Claude to "write a blog post about continuous aggregates" and the brand-voice-writer skill activates — giving Claude access to our brand voice guide, ICP profiles, positioning docs, and glossary so the output sounds like us.
Under the hood, skills are thin orchestration files. They define what to do and which tools to call, but confidential context (brand voice details, sales frameworks, competitive positioning) lives outside this repo. Each skill declares its references in frontmatter and fetches them from Tiger Den at runtime. Some skills also include a references/ directory with non-proprietary docs (layout specs, linking templates, etc.) that are committed to the repo. This keeps the repo public-safe while giving skills full context.
Skills use the Tiger Den MCP server for reference docs (brand voice guide, product marketing context, content rubrics), content search (find existing articles, case studies, and data points), and voice profiles (write in a specific team member's voice).
Tiger Den is required. All skills that use reference docs depend on it.
Cowork (Claude Desktop): Tiger Den is available as a built-in connector — no terminal, no API keys, no Node.js. Go to Settings (gear icon) → Connectors → find Den.tigerdata.com → click Connect and sign in. Start a new session afterward.
Claude Code: Run this in a separate terminal:
claude mcp add -s user --transport http tiger_den https://den.tigerdata.com/api/mcp/mcpOr run /setup in any session for step-by-step guidance. Run /doctor to verify the connection.
.claude/
skills/
release/ ← repo-level skill for cutting releases from Claude Code
.claude-plugin/
marketplace.json ← marketplace registry
plugins/
tiger-marketing-skills/
.claude-plugin/
plugin.json ← plugin metadata and version
REFERENCES.md ← how skills fetch reference docs from Tiger Den
_template/ ← copy this to create a new skill
build-plugin.sh ← builds Cowork .zip for manual installs
skills/ ← all native skills (flat directory)
brand-voice-writer/
case-study-builder/
case-study-publisher/
clarity-analyzer/
community-signal-digest/
content-design-requests/
content-reviewer/
de-slop/
doctor/
ghost-paper/
seo-meta-optimizer/
setup/
skill-contributor/
weekly-intel-digest/
dist/ ← build output (gitignored)
See CONTRIBUTING.md for how to create new skills, update existing ones, and get your changes reviewed.
Apache 2.0 — see LICENSE for details.